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Founded in 1906 by William J. Riley, New Balance began as a small company specializing in arch supports and orthopedic footwear. Initially, the brand focused on providing comfort and support to individuals with foot problems, a mission that has remained at the heart of the company ever since.
In the 1930s, New Balance expanded its product line to include running shoes, marking the beginning of its influence in the athletic footwear industry. The brand's commitment to quality and craftsmanship quickly set it apart from competitors. By the 1970s, New Balance had gained a reputation for producing some of the most comfortable and durable running shoes on the market.
New Balance has always been at the forefront of innovation. One of its signature technologies, the "ENCAP" midsole, was introduced in the 1980s. This revolutionary feature combined cushioning and stability, providing runners with unparalleled comfort and support. Another notable innovation is the "Fresh Foam" technology, which uses advanced materials to deliver lightweight cushioning and responsiveness, perfect for both casual wear and high-performance sports.
Beyond technology, New Balance is also known for its dedication to craftsmanship. Unlike many other brands that outsource production, New Balance proudly manufactures a significant portion of its shoes in the United States and the United Kingdom. This commitment to local production not only supports the economy but also ensures that every pair of shoes meets the highest quality standards.
New Balance is not just about shoes; it's about making a positive impact on the world. The company actively engages in community initiatives, supporting youth sports programs, and promoting physical fitness. Additionally, New Balance is committed to sustainability, incorporating eco-friendly materials and processes into its manufacturing practices. The brand's dedication to reducing its environmental footprint is evident in its efforts to recycle materials and minimize waste.
Over the years, New Balance has grown into a global brand, adored by athletes, sneaker enthusiasts, and fashion-forward individuals alike. Its iconic "N" logo has become synonymous with a blend of performance and style. Whether you're a professional athlete or someone who values comfort in everyday life, New Balance offers a wide range of products designed to meet your needs.
From its humble beginnings to its current status as a global powerhouse, New Balance continues to embody the values of innovation, quality, and community. With a rich history and a promising future, New Balance remains a trusted name in footwear, proving that the journey of a thousand miles truly begins with a single step.