With the rapid development of e-commerce and online purchasing services, the logistics delivery system has become a critical factor in determining customer satisfaction. This study aims to analyze and compare the timeliness and accuracy of logistics delivery between purchasing platforms (agents buying goods on behalf of customers) and standard e-commerce platforms.
The primary objectives of this research are:
The study will employ a mixed-method approach, combining quantitative data analysis from delivery records and qualitative interviews with logistics managers and customers. Surveys will also be conducted to gather customer feedback on their delivery experiences.
Preliminary findings suggest that while e-commerce platforms generally offer faster delivery times due to established logistics networks, purchasing platforms often face delays due to customs and international shipping complexities. However, purchasing platforms tend to have higher accuracy rates in delivering exactly what was ordered, attributed to more personalized service.
The results indicate a trade-off between speed and accuracy. E-commerce platforms, with their focus on speed, sometimes compromise on the careful handling of goods, leading to damages or incorrect deliveries. In contrast, purchasing platforms, despite slower delivery, excel in accuracy due to closer individual oversight of the shopping and shipping processes.
This research highlights the distinct operational frameworks of purchasing and e-commerce platforms and their impact on logistics delivery. Businesses may need to balance speed with personalized service to improve overall consumer satisfaction in this competitive market.