Founded in 1949 by Kihachiro Onitsuka, Asics has grown from a small Japanese company to a globally recognized brand synonymous with quality, performance, and innovation. The name "Asics" is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been the cornerstone of the brand, driving its mission to create products that enhance both physical and mental well-being.

From Humble Beginnings to Global Recognition

Asics began its journey in Kobe, Japan, with the creation of basketball shoes designed to improve the performance of athletes. The brand quickly gained a reputation for its innovative designs and commitment to quality. In the 1960s, Asics expanded its product line to include running shoes, which became a game-changer in the world of athletics. The iconic Tiger shoe, introduced in 1966, became a favorite among runners and laid the foundation for Asics' dominance in the running shoe market.

Innovation at Its Core

Over the decades, Asics has consistently pushed the boundaries of footwear technology. The brand introduced the Gel cushioning system in the 1980s, revolutionizing the way shoes absorbed impact and provided comfort. This breakthrough technology has been a hallmark of Asics shoes, making them a top choice for professional athletes and fitness enthusiasts alike. Asics continues to innovate with advanced materials, biomechanical research, and sustainable practices, ensuring that every product meets the highest standards of performance and durability.

More Than Just Shoes

Asics' commitment to a sound mind and body extends beyond footwear. The brand offers a wide range of athletic apparel and accessories designed to support every aspect of an active lifestyle. From cutting-edge running gear to stylish training wear, Asics products are engineered to enhance performance while providing maximum comfort. The brand also invests in community initiatives, promoting physical activity and mental health through programs like the Asics World Ekiden and various local sports events.

A Legacy of Excellence

Today, Asics is celebrated as a global leader in sports and wellness. Its dedication to innovation, quality, and the well-being of its customers has earned the trust of athletes worldwide. Whether you're a marathon runner, a gym enthusiast, or someone who values a healthy lifestyle, Asics offers products that empower you to achieve your goals while staying true to its founding philosophy—nurturing a sound mind in a sound body.

Asics' story is one of passion, perseverance, and a relentless pursuit of excellence. It is a brand that not only creates exceptional products but also inspires individuals to lead healthier, more fulfilling lives.